MARKETING &
COMMERCIAL
POLICY

This Marketing & Commercial Policy explains how Float!ng Axe Plc Ltd (“we”, “our”, “us”) communicates with users, conducts marketing activities, delivers promotional offers, and manages commercial relationships related to the Ryn-inspired mobile and web application. The purpose of this policy is to ensure that all marketing practices are transparent, ethical, aligned with user expectations, and compliant with applicable regulations across Australia, Asia and globally.

This Policy applies to:

• All marketing communications relating to Ryn-inspired
• All promotional activities and commercial offers
• Subscription-related marketing
• Credits-related marketing
• Email, SMS, push notifications, in-app messaging, and online ads
• Affiliates, partners, vendors, and third party marketing agents

It does not replace our Privacy Policy or Terms & Conditions, but works alongside them.

We may contact you to provide:

• Updates about app features
• Style inspiration, trend updates, and fashion recommendations
• Subscription/credit offers or promotional discounts
• New product releases
• Seasonal inspiration based on region
• Reminders or notifications related to your wardrobe or styling activity.

3.1 Communication Methods

We may communicate through:

• Email
• SMS (if applicable)
• Push notifications
• In-app messages
• Social media ads
• Online display advertising
• Retargeting tools

You may opt out at any time.

We only send marketing communications where legally permitted and in accordance with:

• Australian Spam Act
• Asia-Pacific privacy and marketing standards
• App Store and Google Play policies

Consent may be obtained by:

• Email subscription forms
• In-app prompts
• Account creation settings
• Promotional sign-up pages

You may withdraw consent at any time via:

• Unsubscribe links
• Device notification settings
• In-app settings
• Email request

We may use the following data for marketing:

• Email address
• Region or country (based on location data provided)
• Your style preferences
• Clothing items you upload (in aggregated or anonymised form ONLY)
• Purchase history (e.g., subscription activity)

We do NOT:

• Sell your personal information to advertisers
• Share wardrobe photos/videos with marketers
• Share identity-specific data without permission

Marketing involving personal data will always comply with our Privacy Policy.

Ryn-inspired may display:

• In-app lifestyle-related banners
• Promotions for premium features
• Ads for seasonal styling/clothing suggestions
• Offers from approved partners/vendors

Advertising Principles

We are committed to:

• Clear and accurate representation of features
• No deceptive or misleading marketing
• No aggressive or coercive sales tactics
• No intrusive or irrelevant advertising

All advertising will comply with:

• Australian Consumer Law (ACL)
• Applicable advertising regulations in Asian markets
• Applicable advertising regulations across other relevant global markets
• Platform policies (Google Play, Apple App Store)

We may offer promotional deals, including:

• Free trials
• Subscription discounts
• Limited-time premium features
• Loyalty or referral bonuses
• Vendor/partner discounts (Related to clothing, style and lifestyle)

Promotion Terms
All promotions:

• Will be clearly stated
• Will specify eligibility
• Will specify start and end dates
• Cannot be redeemed for cash
• Are non-transferable unless stated otherwise

Premium subscription promotions will follow the billing rules of Google Play / the App Store.

Ryn-inspired may offer subscription-based services with additional features. Marketing for subscription products will:

• Clearly explain auto-renewal terms
• Indicate pricing and billing frequency
• Disclose applicable taxes or regional charges
• Outline cancellation procedures

Payments processed by:

• Visa
• Mastercard
• Additional providers when implemented

We do NOT store payment card numbers internally.

We may work with:

• Fashion-oriented affiliates
• Digital advertising partners
• Style or clothing brand partners
• Subscription processing partners

Third-party obligations:
All partners must:

• Comply with data protection regulations
• Not misuse or resell user information
• Follow responsible marketing standards

We will not share personal data for third party marketing without explicit consent.

When interacting with our website or app, we may use:

• Cookies
• Tracking pixels
• Analytics tools
• Behavioural metrics

Used to:

• Improve user experience and relevance
• Measure marketing campaign performance
• Personalise styling recommendations
• Deliver relevant ads

Users can disable tracking through their device or browser settings.

Users may:

• Opt out of marketing emails
• Disable push notifications
• Limit tracking via device settings
• Request deletion of marketing data
• Update communication preferences anytime

To request changes:
Email us at marketing@ryn-inspired.com.au.

We comply with relevant laws and standards, including:

• Spam Act 2003 (Australia)
• Australian Consumer Law (ACL)
• Privacy Act 1988 (Australia)
• Asia-Pacific privacy and e-marketing regulations
• Google Play & App Store commercial guidelines

We may amend this policy periodically.
Updates will be posted on this page with the “Last Updated” date.

For questions about this policy:
Float!ng Axe Plc Ltd
Email: marketing@ryn-inspired.com.au
Website: ryn-inspired.com.au